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The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCGWhen the 38th Hundred Flowers Awards, one of China's three major film awards, concluded in Beijing on Tuesday, AI emerged as one of the event's new participants, alongside the stars on the red carpet and filmmakers receiving honors.
For the first time in the 64-year history of the awards, this year's edition introduced an AI-generated content (AIGC) recommendation unit, giving AI-generated films a new pathway into a major film award platform.
The move reflects a broader shift in the relationship between technology and cinema.
Rather than replacing filmmakers, AI is increasingly seen as a creative tool that lowers production barriers, expands visual possibilities and allows more people to turn ideas into films, Zhang Peng, an associate professor at Nanjing Normal University, told the Global Times.
The AIGC recommendation unit, launched on June 30, attracted 2,038 entries from around the world in just over a month. After evaluation, six productions received the "Hundred Flowers AIGC Recommendation Honor," covering categories including animation, visual effects, technology, creativity, directing and short films.
For many young filmmakers, AI has opened a new path into the industry. Multiple award-winning creators said at a seminar on the sidelines of the Hundred Flowers Awards that AI tools such as Jimeng and the Seedance model helped them with visual development, shot design, dubbing and maintaining emotional continuity.
Zhang Bohang, a representative of the team behind Yi Meng (A Dream), which won the award for Best Animated Work, said at the seminar that animation had long been a dream for the team, but high production costs had previously made it difficult to bring that dream to life. "The emergence of AI has given us a way to make our dreams come true," he said.
Lu Qiwei, a representative of the creative team behind Yecha Crossing the River, which won the Best Creative Work award, said at the seminar that Seedance allows creators to input characters, scenes, visual styles and directorial ideas, then select and organize the generated material themselves.
However, filmmakers at the event also emphasized that AI does not replace human creativity. Director Liu Shuheng, whose work Out of Control received recognition, said AI had lowered the threshold for creating visual images while raising the expectations for creators' decisions.
"AI makes it easier to create a picture, but it also makes people think more about why they choose to shoot it this way," Liu said at the seminar.
The shift is not limited to AI-powered filmmaking. The awards are also expanding recognition for emerging forms of storytelling.
The 38th Hundred Flowers Awards also introduced a new short-drama recognition section, marking the first time the awards had recognized short dramas. It marked the first time the awards had included short dramas in their recognition system, organizers said.
AI also featured prominently in the event's audience experience. Global Times reporters observed interactive installations that allowed audiences and celebrities to generate personalized digital keepsake photos, while AI was also used during the red-carpet livestream to provide real-time commentary, answer viewer questions and enhance visual backgrounds.
The Hundred Flowers Awards' embrace of AIGC comes as major Chinese film festivals increasingly explore AI's role in cinema.
Since its launch in 2024, the Beijing International Film Festival's AIGC Film Section has been the first dedicated section at a major film festival worldwide to focus on AI-powered image-making. Meanwhile, the Shanghai International Film Festival this year has launched a new "AI Studio" section, aiming to create the first experimental platform dedicated to exploring AI-assisted collaboration in film production.
From competition entries to audience experiences, these developments suggest that AI is no longer just a behind-the-scenes production tool, said Zhang.
"AI is gradually moving beyond being a filmmaking tool and becoming part of the broader film festival ecosystem," Zhang noted.
"From AI-generated films to short dramas, the move also shows how China's mainstream film platforms are embracing emerging formats and recognizing new forms of storytelling."
。　　讯 8月14日，江西省政府新闻办、鹰潭市人民政府联合召开“奋进‘十五五’‘赣’出新精彩”系列新闻发布会：做强铜基产业标杆深化城乡融合示范全面推进鹰潭“十五五”现代化建设新闻发布会。　　会上，鹰潭市委副书记、市长王亚青介绍，展望“十五五”，将对标省委、省政府赋予的战略定位，以国家级铜基新材料集群建设为总牵引，集中力量实施五大工程，加快构建特色鲜明、优势突出的现代化产业体系，在全省工业强省建设中展现鹰潭担当、贡献鹰潭力量。　　一是实施集群提能工程。强化“全国再生铜原料集散中心、全国领先的铜基新材料科技创新与成果转化中心、全国重要的铜基新材料生产应用高地”三大战略支撑，着力塑造集群新优势、培育发展新动能、锻造智造新能力、营造产业新生态、提升治理新水平，力争铜产品产量稳定在1000万吨左右，铜基新材料产品产量占比提升至60％，加快向世界级先进制造业集群迈进。

B | 　　二是实施新兴赛道拓展工程。在巩固铜产业主导优势的基础上，推动电子信息（物联网）、高端装备、智能眼镜等特色产业集群成链，培育一批百亿级增长板块。同时紧扣新质生产力发展方向，推动铜基新材料与AI算力、5G／6G基站、人形机器人等前沿领域深度融合，在17个细分赛道精准布局、抢占先机。　　三是实施创新驱动工程。以“世界铜都创新谷”为主阵地，构建“研发—中试—转化”全链条创新通道，强化企业创新主体地位，集中力量攻克3微米以下超薄铜箔、高强高导铜合金、铜基复合材料等一批关键核心技术，培育更多细分领域的“隐形冠军”，真正让科技创新成为产业升级的核心引擎。　　四是实施数智深化工程。统筹推进企业智改、链式协同、集群升级等六大行动，推动智能化改造从企业单点突破向产业链全链条覆盖升级。

C | 重点布局工业大模型在质量检测、工艺优化、能耗管控等场景的深度应用，以数字技术为传统产业赋能增效，让“智造”成为鹰潭工业的鲜明标识。　　五是实施生态提质工程。持续强化土地、人才、金融、物流等要素保障，建强用好鹰潭国际陆港、保税物流中心（B型）、国家铜检中心等一批高能级平台，全力打造市场化、法治化、国际化一流营商环境，充分激发各类市场主体活力，让企业在鹰潭放心投资、安心经营、专心发展。版权申明：凡注有“”或电头为“”的稿件，均为独家版权所有，未经许可不得转载或镜像；授权转载必须注明来源为“”，并保留“”的电头。